Salesforce - Priscilla Hong

Question 1:

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

A.    Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

B.    Refine scoring and grading models to only give the Sales team the most qualified leads.

C.    Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

D.    Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Correct Answer: B

Question 2:

How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A.    One each type

B.    Many, but only Salesforce

C.    One

D.    There are no restrictions about that

Correct Answer: C

Question 3:

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use?

A.    Segmentation Rule

B.    Completion Action

C.    Dynamic List

D.    Automation Rule

Correct Answer: D

Question 4:

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects? Choose 2 answers

A.    Make a suppression list for the program.

B.    Make a repeating engagement program.

C.    Make a recipient list for the program.

D.    Make a segmentation rule for the program.

Correct Answer: B, C

Question 5:

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.

In a round robin fashion:

*Completed the "Product Interest" form

*A score higher than 100

*A grade higher than a C

*Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

A.    Automation rule and user queue

B.    Automation rule and user group

C.    Form completion action and user queue

D.    Form completion action and user group

Correct Answer: B

Question 6:

LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.

They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.

What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

A.    Filter existing prospect records to see which custom fields have the most data.

B.    Review existing forms and landing pages to understand what data needs to be collected.

C.    Ask their accounting team to review and select the five most helpful fields.

D.    Pull a report of the data they intend to use for segmentation purposes.

Correct Answer: B, D

Question 7:

Select available Webinar Connectors. Choose 3 answers

A.    Webex

B.    WebinarJam

C.    ReadyTalk

D.    GoToWebinar

E.    Demio

F.    ClickMeeting

Correct Answer: A, C, D

Question 8:

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Marketing Cloud Account Engagement should be used?

A.    Dynamic list

B.    Completion action

C.    Automation rule

D.    Segmentation rule

Correct Answer: A