Marketing Cloud Engagement Specialist (previously called Marketing Cloud Email Specialist)
About 130 Practice Questions | Cover All 4 Sections | Updated: 2026-07-02
About the Exam
Read on for details about the Salesforce Marketing Cloud Engagement Specialist exam.
- Content: 60 multiple-choice questions, up to 5 unscored questions*
- Time allotted to complete the exam: 90 minutes
- Passing score: 67%
- Version: Exam questions align to the Summer '23 release
- Registration fee: USD 200, plus applicable taxes as required per local law
- Retake fee: USD 100, plus applicable taxes as required per local law
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- References: No hard-copy or online materials may be referenced during the exam.
- Prerequisite: None required; MKT 101 course attendance is highly recommended.
Exam Guide
Email Marketing Best Practices: 10%
- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
Content Creation and Delivery: 24%
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given a customer scenario, create and customize an email message to meet customers’ needs.
- Given a customer scenario, configure send settings to meet the customer requirements.
- Given a customer scenario, organize and manage email campaign content.
Marketing Automation: 26%
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a customer scenario, build the appropriate Automation Studio solution.
- Given a customer scenario, build the appropriate Journey Builder solution.
Subscriber and Data Management: 26%
- Given desired output requirements, set up Data Extensions in Marketing Cloud.
- Given a customer's business requirements, determine how to import data into Marketing Cloud.
- Given a customer's business requirements, configure segmentation tools to model subscribers and data.
- Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
Insights and Analytics: 14%
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
Course Curriculum
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Part I: Email Marketing Best Practices - 10%
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Part II: Content Creation and Delivery - 24%
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Part III: Marketing Automation - 26%
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Part IV: Subscriber and Data Management - 26%
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Part V: Insights and Analytics - 14%
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Downloadable PDF Version
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About This Course
- $39.99
- 6 lessons
What Will You Get?
Upon purchase, you will receive one year of access to the practice tests for your chosen certification. The questions are organized into various sections according to the exam guidelines, allowing you to assess your knowledge. Additionally, explanations are provided after each question to enhance your understanding.
You will receive the practice tests in two formats—a downloadable PDF and an online version—so you can choose the one that best suits your study habits. Both are included at no extra cost.
Format 1: Downloadable PDF
Format 2:
Example Questions
Question 1:
Multiple Choice
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?
A. Nothing-bounce rates up to 30% are acceptable.
B. Continue monitoring the bounce rate for changes.
C. Remove the bounced addresses before the next send.
Correct Answer:C
Explanation: https://help.salesforce.com/s/articleView?id=sf.mc_es_bounce_mail_management.htm&type=5
Question 2:
Multiple Choice
An email marketer is creating an email to promote the new Northern Trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?
A. Our new mobile app
B. Download our new mobile app here
C. Download now
Correct Answer:C
Explanation: https://www.salesforce.com/products/marketing-cloud/best-practices/email-design-best-practices/
Question 3:
Multiple Choice
Northern Trail Outfitters wants to use an Al-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this？
A. Einstein Messaging Insight
B. Einstein Engagement Scoring
C. Einstein Engagement Frequency
Correct Answer:C
Explanation: https://help.salesforce.com/s/articleView?id=sf.mc_anb_eef.htm&type=5
Question 4:
Multiple Choice
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?
A. Create CloudPages to collect and subscribe users.
B. Use Journey Builder to build an audience using Ad Studio.
C. Leverage Social Studio to capture email addresses.
Correct Answer:C
Explanation: https://help.salesforce.com/s/articleView?id=sf.mc_ss_social_studio.htm&type=5
Question 5:
Multiple Choice
Northern Trail Outfitters' customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow. Which mobile optimization option provides the quickest turnaround and easiest implementation?
A. Mobile Responsive
B. Mobile Aware
C. Responsive Aware
Correct Answer:B
Explanation: https://www.salesforce.com/products/marketing-cloud/best-practices/email-design-best-practices/