Salesforce - Priscilla Hong

• Content: 60 multiple-choice questions, up to 5 unscored questions*
• Time allotted to complete the exam: 90 minutes
• Passing score: 67%
• Version: Exam questions align to the Summer '23 release
• Registration fee: USD 200, plus applicable taxes as required per local law
• Retake fee: USD 100, plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.
• Prerequisite: None required; MKT 101 course attendance is highly recommended.

Exam Guide

Trailhead Exam Link

Email Marketing Best Practices: 10%

• Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
• Given a customer scenario, differentiate elements of an email that can impact message deliverability.
• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.

Content Creation and Delivery: 24%

• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
• Given a customer scenario, create and customize an email message to meet customers’ needs.
• Given a customer scenario, configure send settings to meet the customer requirements.
• Given a customer scenario, organize and manage email campaign content.

Marketing Automation: 26%

• Given a customer scenario, recommend the appropriate marketing automation solution.
• Given a customer scenario, build the appropriate Automation Studio solution.
• Given a customer scenario, build the appropriate Journey Builder solution.

Subscriber and Data Management: 26%

• Given desired output requirements, set up Data Extensions in Marketing Cloud.
• Given a customer's business requirements, determine how to import data into Marketing Cloud.
• Given a customer's business requirements, configure segmentation tools to model subscribers and data.
• Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.

Insights and Analytics: 14%

• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
• Given an email campaign, describe the steps involved to analyze the performance results.
• Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
• Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.