Salesforce - Priscilla Hong

• Content: 60 multiple-choice/multiple-select questions, and up to five unscored questions*
• Time allotted to complete the exam: 105 minutes
• Passing score: 67%
• Version: Exam questions align to the Spring '24 release
• Registration fee: US$200, plus applicable taxes as required per local law
• Retake fee: $100, plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or an online proctored environment. Click here for information on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.
• Prerequisite: Salesforce Certified Marketing Cloud Engagement Administrator credential

Exam Guide

Trailhead Exam Link

Discovery and Architecture: 16%

• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer. 
• Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

Integration: 20%

• Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
• Articulate how data model will support personalized and relevant messaging and content.
• Given a customer use case, recommend which extension product(s) addresses the requirement.

Account Configuration: 12%

• Given a customer scenario, determine the appropriate account hierarchy.
• Given a scenario, solution issues regarding Reply Mail Management.
• Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
• Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

Automation: 20%

• Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
• Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

Data Modeling and Management: 21%

• Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.
• Explain the various data objects in Marketing Cloud. 
• Evaluate implications on data model when choosing contact identity.

Messaging: 11%

• Given a customer scenario, describe various ways to individualize message content.
• Given a customer scenario, determine the appropriate messaging option.