Salesforce - Priscilla Hong

Question 1:

Which operator should a consultant use to create a birthday campaign that is evaluated daily?

A.    Is Birthday

B.    Is Anniversary Of

C.    Is Today

D.    Is Between

Answer: B 

Explanation: To create a segment for a birthday campaign that is evaluated daily, the consultant should use the Is Anniversary Of operator. This operator compares a date field with the current date and returns true if the month and day are the same, regardless of the year. For example, if the date field is 1990-01-01 and the current date is 2023-01-01, the operator returns true. This way, the consultant can create a segment that includes all the customers who have their birthday on the same day as the current date, and the segment will be updated daily with the new birthdays.

Question 2:

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need.

Which two considerations should the consultant inform the customer about? Choose 2 answers

A.    Data deletion requests are reprocessed at 30, 60, and 90 days.

B.    Data deletion requests are submitted for Individual profiles.

C.    Data deletion requests are processed within 1 hour.

D.    Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

Answer: B, D

Question 3:

Which consideration related to the way Data Cloud ingests CRM data is true?

A.    CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

B.    The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

C.    Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

D.    The CRM Connector allows standard fields to stream into the Data Cloud in real-time.

Answer: D

Explanation: The CRM Connector in Data Cloud allows for the real-time streaming of standard fields, ensuring that data is up-to-date and available for immediate use in analytics and operations.

Question 4:

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A.    Cities only containing 'San Jose’ or 'san jose’

B.    Cities only containing ‘San José’ or 'San Jose’

C.    Cities only containing 'San José’ or 'san josé’

D.    Cities containing 'San José’, 'San Jose’, 'san josé', or 'san jose’

Answer: C

Explanation: The segmentation criteria specifically filter for cities containing 'San José’ or 'san josé’, ensuring that the accented character is recognized, which is crucial for accurate segmentation based on specific text criteria.

Question 5:

A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?

A.    Activation alert

B.    Report

C.    Flow

D.    Dashboard

Answer: C

Explanation: Using Flow allows for the automation of notifications based on specific triggers, such as an activation failure. This feature provides a flexible and automated way to notify stakeholders promptly.

Question 6:

Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record. Which two features should a consultant consider for this use case? Choose 2 answers

A.    Data Action

B.    Profile API

C.    Lightning Web Components

D.    Query API

Answer: B, C 

Explanation: The Profile API provides access to unified profile data, and Lightning Web Components can be used to create a custom display for service agents to view all cases associated with a Unified Individual.

Question 7:

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.

Which statement addresses the cause of this issue?

A.    The Salesforce Integration User is missing Read permissions on the newly created field.

B.    The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.

C.    Custom fields on the Case object are not supported for ingesting into Data Cloud.

D.    After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM.

Answer: A

Explanation:  The issue is likely because "The Salesforce Integration User is missing Read permissions on the newly created field." Ensuring the user has the correct permissions will resolve this issue.

Question 8:

A consultant is setting up a data stream with transactional data.

Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

A.    Text

B.    Number

C.    Decimal

D.    Serial

Answer: A 

Explanation: The consultant should choose "Text" as the field type to ensure that leading zeros in the purchase order number are preserved. Numeric fields like Number and Decimal would drop the leading zeros.

Question 9:

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the EngagementDate field fits this use case?

A.    Is Between

B.    Next Number of Days

C.    Last Number of Days

D.    Greater than Last Number of Days

Answer: C 

Explanation: "Last Number of Days" is the correct operator to filter customers who visited the website within the previous 7 days. It captures the required timeframe accurately.

Question 10:

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A.    Segment Setup

B.    Data Transformation

C.    Data Mapping

D.    Data Stream Setup

Answer: C 

Explanation: Value suggestion for attributes is enabled in the Data Mapping stage, where attributes are mapped and suggestions are provided to ensure accurate segmentation.